It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Lewis Rapkin is an Emmy award-winning director, editor, and composer, and co-founder of Substrate Media. He directed "VIVIR," which premiered at Cannes and won the U.S. Nespresso Talents Grand Prize at Tribeca. He also served as supervising editor for the Emmy-nominated "Omoiyari: A Song Film by Kishi Bashi." Lewis was part of the initial team at VICE News, editing award-winning documentaries and series, including the Emmy-nominated "Level Playing Field" for HBO. His work has also been recognized globally, with his projects being featured at major film festivals and distributed across multiple platforms.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.